홍보 콘텐츠는 모두가 즐길 수 있는 더 나은 Pinterest를 만드는 데 도움이 되어야 합니다. 광고는 사람들에게 영감을 주고 미래의 계획을 실현하는 데 큰 역할을 할 수 있기 때문에 사람들이 Pinterest에서 흥미롭고 행동으로 취할 수 있는 훌륭한 광고를 많이 볼 수 있기를 바랍니다. 따라서 Pinterest는 다음과 같은 광고 원칙과 규칙을 마련했습니다.
 
원칙 
Pinterest는 광고에 대한 높은 기준을 가지고 있습니다. 다음의 원칙은 Pinterest에서 광고 시 콘텐츠와 그 기능 및 동작에 대한 안내 역할을 할 수 있습니다. 
  • 진실성을 보여주세요. 자신이 누구이고 무엇을 제공하는지 진실하고 확실하게 표현하는 콘텐츠를 홍보하세요.
  • 스스로 자랑스러워 할 수 있는 핀을 홍보하세요. 사람들이 Pinterest에서 접하는 그 어떠한 것들보다 큰 감동을 줄 수 있는 훌륭한 광고를 만드세요.
  • 스팸이나 기타 나쁜 것을 홍보하지 마세요. 사람들은 Pinterest에서 그러한 것들로부터 안전해야 합니다. 
  • 해당 법규 및 규제를 준수하세요. 합법적인 광고를 하세요.
​For tips on making great ads, check out our creative best practices.
 
세부 사항
Pinterest의 광고 서비스를 사용하여 광고하는 데 있어 반드시 모든 관련 법규, 규제 및 업계 규정을 따라야 하며, 사용 제한 정책, 약관 및 위의 광고 기준도 반드시 지켜야 합니다. 이러한 규칙은 이미지, 설명 및 대상을 포함한 홍보 콘텐츠의 모든 부분과 독자 타켓팅 같은 기능에도 적용됩니다. 
 
진실성과 정직성
진실성이란 홍보하는 제품이나 서비스에 대해 진실하고 정직한 것을 의미합니다. 이는 또한 사람들이 회원님의 광고, 사이트, 제품이나 서비스를 보면서 무엇을 기대해야 할지 투명하고 솔직하게 보여주는 것을 의미합니다.
  • 제품, 서비스 또는 브랜드를 정확하게 보여주세요.
    Learn more

    광고에는 광고를 하는 사람이 누구인지 그리고 무엇을 홍보하는지가 반영되어야 합니다. 유인 광고(한 가지 약속으로 유인하지만 다른 것으로 유도하는 광고)는 피너들에게 나쁜 영향을 미치기 때문에 이미지, 설명 및 랜딩 페이지의 일관성을 유지해야 합니다.

  • 틀린 주장이나 과장된 주장을 하지 마세요. 
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    Please don't make false promises about your products and services in your ads.

  • 요금 청구 방침을 공개하세요. 
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    If you charge users on a recurring basis, be transparent and use your ad's description to disclose the terms of payment.

  • 계정당 한 광고주로 제한하고 광고주에 대해 명확하게 보여주세요. 
    Learn more

    We want Pinners to know who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.

  • Pinterest와의 관계에 대해 정직하세요. 
    Learn more

    Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.

  • 타인의 권리를 존중하세요.
    Learn more

    Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

신중한 편집
흥미롭고 행동으로 취할 수 있는 훌륭한 광고를 위해 Pinterest는 홍보 콘텐츠의 편집 품질에 높은 기준을 세우고 있습니다. 
 
Pinterest에서는 다음과 같은 것을 절대 허용하지 않습니다.
  • 거짓 경각심을 주는 이미지 
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    사용자는 광고 이미지를 통해 잘못된 긴장감을 유발하거나 즉각적인 행동을 장려하는 행동을 요청할 수 없습니다. '클릭', '지금 구매', '빨리 웹사이트 방문', '지금 전화'와 같은 어구를 사용할 수 없다는 것을 의미합니다. 동영상 및 광고 설명에는 이러한 어구가 허용됩니다.

    Calls to action that don't necessarily require immediate action are okay. For example, we'll allow things like "Fall in love with," "Spruce up," or "Get the look."

  • Images or videos with confusing design elements 
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    Your ad's image or video must be correctly oriented (not upside down or sideways) and can't include fake clickable elements or trick-to-click language (like "Click here" or "Download"). That means no simulated menus, search boxes, buttons, messages or alerts.

  • Descriptions with more than one hashtag
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    Stick to one hashtag in your ad description. Hashtags don't work on Pinterest like they do on other platforms—they don't help you track what's trending and they can confuse Pinners. If you do include a hashtag, try using your business name or tagline.

  • Images, videos or descriptions with shocking content or profanity 
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    Your ads shouldn't include anything that's sensational, aggressive, offensive, disrespectful, threatening or excessively violent, regardless of the message attached to the image.

    Don't include profanity (censored or not), or cautionary language that creates a false sense of urgency (like "warning" and "attention"). 

    We also don't allow clickbait ads, including anything that's sensationalist, hyperbolic, or alarmist, or that plays on people's fears or self-esteem.

  • Images, videos or descriptions with improper grammar or lots of capitalization and symbols
    Learn more

    Excessive capitalization and incorrect punctuation (like using several exclamation points in a row) are hard on the eyes. Use proper grammar, spelling, capitalization and punctuation in your ads.

Be respectful with your targeting
Make sure your targeting is relevant. It's never okay to target people in a way that implies you're aware of sensitive info about them.
  • 원하는 독자를 타겟팅하세요. 
    Learn more

    Your ads should be relevant and show up for the right people. Please don't pick irrelevant criteria when deciding how to target your ad.

    Examples

    An ad about shoes that targets "high heels," "sneakers" and "spring fashion" is okay.

    An ad about shoes that targets "recipe," "Christmas decorations" or "wedding dresses" isn't okay

  • 민감한 집단을 타겟팅하지 마세요. 
    Learn more

    Targeting certain audiences can be inappropriate and even offensive. You can't target any audience based on:

    • Health or medical condition
    • Racial or ethnic origin
    • Negative financial status or condition
    • Religious or philosophical affiliation or beliefs
    • Sexual behavior or orientation
    • Alleged or actual commission of a crime
    • Trade union membership
Be careful with data usage
When using data to advertise on Pinterest, make sure to be transparent with users and respect their privacy.
  • Follow all audience targeting and conversion tracking rules 
    Learn more

    If you use Pinterest technology that stores and accesses cookies or other information on an end user's device, you must clearly disclose and obtain end user consent for that activity where required by law.

    You must not provide Pinterest with information that relates to sensitive categories like medical condition or ethnic origin, or that is collected from a child-directed website or app or from anyone who is under 13.

    On any site or application where you collect data used with a Pinterest service, you must obtain legally-required consent from each end user regarding that data collection, sharing, and use, and provide clear and prominent notice as described below:

    전환 추적

    If you use a Pinterest tag or other technology to provide Pinterest with data for conversion tracking, you must notify your site or app visitors that their information will be shared with third parties to measure advertising effectiveness.

    Audience targeting

    If you provide Pinterest with data that you will use on Pinterest for audience targeting, you must ensure clear and prominent notice is given to everyone the data is collected from letting them know that their information will be shared with third parties for targeted advertising.

    If you will use of any of that data for online behavioral advertising, for example if you’ll use data from a Pinterest tag for visitor retargeting or from an Audience Onboarder, you must also:

    • Ensure they’re given instructions on how to opt out of the use of their information for targeting advertising. For Pinterest visitor retargeting, you must notify users they can opt out through their browser's Do Not Track feature or their Pinterest personalization settings

    • Not send Pinterest information relating to people who have opted out, and

    • Regularly update data to remove people who have opted out.

  • 커뮤니티의 데이터 및 프라이버시를 존중하세요. 
    Learn more

    You may not:

    • Use data you get from a third party to buy ads or perform marketing off Pinterest
    • Use data from a Pinterest service for any purpose other than to understand your Pinterest campaigns on an anonymous basis
    • Use or share data from a Pinterest service with a third party, including another advertising service
    • Join data from a Pinterest service with personally identifiable information or device-level information (like a cookie or device identifier)
세계적 수준의 경험 제공
Pinterest는 처음부터 끝까지, 심지어 광고가 연결되는 URL까지 전체적인 광고 경험을 중요시 합니다.
  • 정확한 목적지 URL을 사용하세요. 
    Learn more

    Make sure the URL Pinners land on is consistent with the destination URL you chose for your ad. You can't cloak your URLs or change them during clickthrough.

  • 랜딩 페이지가 하드월이나 가입 페이지로 이동하는 경우 이에 대해 명확하게 알리세요. 
    Learn more

    If you require people to take an action (like signing up) before they can see certain content, your ad should make that clear. Also, your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

  • 사람들을 품질이 낮은 랜딩 페이지로 보내지 마세요. 
    Learn more

    Your landing pages should build trust in the quality and substance of your ads. Your landing page can't trick Pinners into visiting another page, have 3 or more ads in the first frame of the page, and/or start automatic downloads on a Pinner's device. If your landing page has a download link, that's okay—the download just can't start automatically.

  • Don't use off-domain redirect links 
    Learn more

    At this time, we don't allow off-domain redirects to be used with Pinterest ads. You may use affiliate links in Pins as long as you don't distribute spam, or engage in other spam-like behavior which disrupts the Pinner experience. We only support some third party measurement at this time.

피너의 안전 우선시
Pinterest에서 홍보하는 콘텐츠는 물론, Pinterest 광고에서 제공하는 제품 및 서비스의 안전과 신뢰성에 대해 책임을 져야 합니다. 참고 사항: Pinterest는 법적, 제품 및 평판상의 이유로 다른 플랫폼에서는 허용하는 특정 카테고리의 광고를 허용하지 않습니다. 
 
다음과 같은 제품 및 서비스에 대한 광고는 절대 허용되지 않습니다.
  • 성인용 제품 및 서비스 
    Learn more

    You can't promote sex toys, videos, publications, live shows, sexual enhancement products, or services that provide casual sex, international match-making or escorts.

  • 거짓 문서 
    Learn more
    You can't promote fake IDs, passports or other official documents.
  • 보건 
    Learn more
    We don't allow any ads for medical devices or prescription healthcare items.
    We do allow ads for non-prescription family planning and contraception as long as the focus isn't improving sexual performance or pleasure.
  • 불법 활동 
    Learn more
    You can't promote anything that facilitates or promotes illegal activity.
  • 불법 약물 및 약물 소지 
    Learn more
    Your ads can't promote the sale or use of illegal or recreational drugs, including products to cheat drug tests and drug paraphernalia.
  • 모조품이나 불법 복제품 
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    You can't promote knockoffs, brand-name replicas or goods wrongfully advertised as authentic brand-name.
  • 악성 소프트웨어 및 해킹 
    Learn more
    We don't allow anything that links to software that results in a misleading user experience. We also don't allow products that promote instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites.
  • 노출 또는 외설적인 콘텐츠 
    Learn more

    Promoted content shows up in places that it normally wouldn't so we have to be a bit more conservative with nudity. We'll reject anything with nudity—artistic or not—as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certain body parts (genitals, pubic hair, male or female butt and female breasts.)

    You can advertise modeled clothing such as bathing suits and lingerie, as long as the pose and product aren't adult-themed or overtly sexual.

  • 온라인 도박 및 복권, 또는 기술 게임 
    Learn more
    You can't promote gambling game applications or gambling websites. We also don't accept ads for fantasy sports or other online prize-based games that require payment for entry.
    Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are okay.
  • 온라인 약국, 처방 약품 및 보조제 
    Learn more
    We don't allow anything that promotes online pharmacies, the sale of prescription drugs, clinical trial recruitment, or the sale of supplements we consider unsafe or questionable, like anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, and prescription medications for pets.
     
    Over-the-counter drugs and medicines that don't require a prescription are okay. Online contact lens and eyeglass providers are okay. 
  • Pinterest 인센티브 
    Learn more
    We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.
  • 멸종 위기종으로부터 만든 제품 
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    You can't promote products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. You also can't promote medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund. 
  • 담배 
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    You can't promote tobacco products like cigarettes, e-cigarettes and chewing tobacco, or paraphernalia like pipes, pipe cleaners or rolling papers.
  • 허용되지 않는 비즈니스 방침 
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    We don't allow anything that promotes products, services or business models that we consider unacceptable. This includes models like penny or bidding fee auctions, payday loans, and plaintiff recruitment services. We also don't allow business models that don't clearly explain their billing policy or value proposition, or use deceptive tactics to charge customers.
  • 무기 및 폭발물 
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    You can't promote firearms, ammunition, firearm accessories (like high-capacity loaders and scopes) or other weapons, like knives or bows intended for violent use. We also don't allow fireworks, explosives, instructions on how to make weapons or fireworks, or any other instructions on how to harm or kill people.
  • 체중 감량 제품 및 서비스 
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    You can't promote weight loss pills, supplements or fat burners. For now, we also reject ads that focus on weight loss or fat loss. We're okay with ads that promote healthy eating and fitness if they don't focus on weight or fat loss, or make unrealistic claims encouraging unhealthy weight loss goals.
 
다음과 같은 제품 및 서비스에 대한 광고에는 제약을 두고 있습니다.
  • 주류 
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    You can promote alcohol branding ads on Pinterest as long as your ads don't lead to the online sale of alcohol. Ad landing pages that allow users to add beer, wine, spirits, liqueurs or alcohol club memberships to a cart for purchase will be disapproved.
     
    Alcohol branding ads on Pinterest:
    • Can't be Product Rich Pins
    • Can't target minors, or depict minors consuming alcoholic beverages
    • Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
    • Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
    • Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
    • Can't emphasize high alcoholic content as a positive quality

    ​In all cases, you're responsible for complying with applicable local laws and regulatory guidelines, including age gating where necessary.

    Promoting ads about the following products or services are always okay, and won't be considered alcohol branding advertising:

    • Accessories like wine glasses, beer steins and flasks
    • Homebrewing kits
    • Recipes for drinks or food containing alcohol
    • Recipes that suggest paired alcoholic beverages
    • Events that may involve but don't solely revolve around alcohol consumption, like happy hours, winery tours and homebrewing classes
    • Events sponsored by alcohol brands, where the event isn't focused on alcohol
    • News and information about alcohol products
  • 경합 및 경품 행사
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    If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please:
     
    • Don't require participants to save a specific image
    • Don't allow more than one entry per participant
    • Don't suggest that Pinterest sponsors or endorses you or the promotions
    • Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event

    See further explanations for these guidelines in our acceptable use policy.

  • 정치 운동
    Learn more

    You can only promote political campaigning ads if you're a US federal or state political candidate running for public office, a political party, or a political committee that is advocating for the election or defeat of a US federal or state candidate for public office.

    We don't allow negative campaigning ads that attack a political opponent, including their personality, record or opinion. Political campaigning ads that promote hate speech will also be disapproved.

    All political candidates and political committees must comply with the Federal Election Commission's rules.

 
Pinterest는 사람들과의 관계에 부정적인 영향을 미치거나 Pinterest의 이해관계에 상충되는 광고를 거부, 승인 또는 삭제할 수 있는 권리를 보유합니다. Pinterest는 피너들로부터 부정적인 피드백을 많이 받는 광고나 광고 카테고리를 삭제할 수도 있습니다. 이러한 규칙은 언제든 변경될 수 있습니다.