Pinterest では、プロモートコンテンツがピナーの皆様の Pinterest エクスペリエンスを向上させると信じています。広告はピナーのインスピレーションをかき立て、将来的な計画を実現するための大きな役割を果たします。そのため、Pinterest に掲載する広告は美しく、興味深く、実行力を高めるものである必要があります。以下の広告についての原則とルールをお読みください。
 
原則 
Pinterest では高い広告基準を設けています。以下の原則は、Pinterest で掲載可能な広告のコンテンツと条件をご案内しています。
  • 貴社らしさを表現する。貴社がどのような会社か、どのようなプロダクトを提供するのかが十分に伝わるコンテンツをプロモートしましょう。
  • 貴社でおすすめのピンをプロモートする。 Pinterest で多くのピナーが広告を見るため、一番おすすめのピンを掲載しましょう。
  • スパムや悪意のあるコンテンツをプロモートしない。ピナーが安心して Pinterest を利用できるようにしましょう。
  • 該当する法律および規定を遵守する。法律や規定に従って、広告を掲載しましょう。
​For tips on making great ads, check out our creative best practices.
 
具体的な適用規則
貴社は、Pinterest 広告サービスの使用および貴社の広告がすべての関連法、規則、業界コードを遵守していることを確実にする責任があります。また、Pinterest の禁止事項利用規約、本広告基準にも従う必要があります。これらの規則は、画像、説明、移動先を含むプロモートコンテンツの各部、およびオーディエンスターゲットのような機能にも適用されます。 
 
貴社らしさと誠実さを表現する
貴社らしさとは、プロモートするプロダクトやサービスに裏表がなく誠実であることを意味します。また、貴社の広告、サイト、プロダクトまたはサービスと交流するユーザーに透明性を提供するということも意味します。
  • プロダクト、サービスまたはブランドを正確に反映させる。
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    広告は会社とプロモーションの内容を反映したものにする必要があります。おとり広告(謳い文句とは異なる商品や内容に導くような広告)は Pinterest ユーザーに不快感を与えますので、広告の画像、説明、ランディングページが一貫的に正しいものであることをご確認ください。

  • 誤解を招く表現や誇張した表現をしない。 
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    Please don't make false promises about your products and services in your ads.

  • 請求慣行を開示する。 
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    If you charge users on a recurring basis, be transparent and use your ad's description to disclose the terms of payment.

  • アカウントにつきスポンサー 1 社に制限し、スポンサーの会社を明示する。 
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    We want Pinners to know who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.

  • Pinterest と貴社についての関係を偽らない。 
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    Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.

  • 他者の権限を尊重する。
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    Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

編集作業に配慮する
美しく、興味深く、実行力を高める広告を掲載するために、Pinterest ではプロモートコンテンツの編集品質に高い基準を設けています。 
 
Pinterest では以下の広告の掲載を禁止しています
  • 間違った危機感を助長する画像。 
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    広告の画像には、緊急性があると誤解を与えたり、直ちに行動を起こすことを促したりする CTA(Call to action)を含めることはできません。つまり、「今すぐクリック」、「今すぐ購入」、「急いでウェブサイトにアクセスしてください」、「直ちにお問い合わせください」といった言葉を使ってはいけないということです。ただし、動画や広告の説明には、このような言葉を使用してもかまいません。

    Calls to action that don't necessarily require immediate action are okay. For example, we'll allow things like "Fall in love with," "Spruce up," or "Get the look."

  • Images or videos with confusing design elements 
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    Your ad's image or video must be correctly oriented (not upside down or sideways) and can't include fake clickable elements or trick-to-click language (like "Click here" or "Download"). That means no simulated menus, search boxes, buttons, messages or alerts.

  • Descriptions with more than one hashtag
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    Stick to one hashtag in your ad description. Hashtags don't work on Pinterest like they do on other platforms—they don't help you track what's trending and they can confuse Pinners. If you do include a hashtag, try using your business name or tagline.

  • Images, videos or descriptions with shocking content or profanity 
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    Your ads shouldn't include anything that's sensational, aggressive, offensive, disrespectful, threatening or excessively violent, regardless of the message attached to the image.

    Don't include profanity (censored or not), or cautionary language that creates a false sense of urgency (like "warning" and "attention"). 

    We also don't allow clickbait ads, including anything that's sensationalist, hyperbolic, or alarmist, or that plays on people's fears or self-esteem.

  • Images, videos or descriptions with improper grammar or lots of capitalization and symbols
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    Excessive capitalization and incorrect punctuation (like using several exclamation points in a row) are hard on the eyes. Use proper grammar, spelling, capitalization and punctuation in your ads.

Be respectful with your targeting
Make sure your targeting is relevant. It's never okay to target people in a way that implies you're aware of sensitive info about them.
  • 正しいオーディエンスをターゲットする。 
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    Your ads should be relevant and show up for the right people. Please don't pick irrelevant criteria when deciding how to target your ad.

    Examples

    An ad about shoes that targets "high heels," "sneakers" and "spring fashion" is okay.

    An ad about shoes that targets "recipe," "Christmas decorations" or "wedding dresses" isn't okay

  • デリケートなカテゴリをターゲットしない。 
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    Targeting certain audiences can be inappropriate and even offensive. You can't target any audience based on:

    • Health or medical condition
    • Racial or ethnic origin
    • Negative financial status or condition
    • Religious or philosophical affiliation or beliefs
    • Sexual behavior or orientation
    • Alleged or actual commission of a crime
    • Trade union membership
Be careful with data usage
When using data to advertise on Pinterest, make sure to be transparent with users and respect their privacy.
  • Follow all audience targeting and conversion tracking rules 
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    If you use Pinterest technology that stores and accesses cookies or other information on an end user's device, you must clearly disclose and obtain end user consent for that activity where required by law.

    You must not provide Pinterest with information that relates to sensitive categories like medical condition or ethnic origin, or that is collected from a child-directed website or app or from anyone who is under 13.

    On any site or application where you collect data used with a Pinterest service, you must obtain legally-required consent from each end user regarding that data collection, sharing, and use, and provide clear and prominent notice as described below:

    コンバージョントラッキング

    If you use a Pinterest tag or other technology to provide Pinterest with data for conversion tracking, you must notify your site or app visitors that their information will be shared with third parties to measure advertising effectiveness.

    Audience targeting

    If you provide Pinterest with data that you will use on Pinterest for audience targeting, you must ensure clear and prominent notice is given to everyone the data is collected from letting them know that their information will be shared with third parties for targeted advertising.

    If you will use of any of that data for online behavioral advertising, for example if you’ll use data from a Pinterest tag for visitor retargeting or from an Audience Onboarder, you must also:

    • Ensure they’re given instructions on how to opt out of the use of their information for targeting advertising. For Pinterest visitor retargeting, you must notify users they can opt out through their browser's Do Not Track feature or their Pinterest personalization settings

    • Not send Pinterest information relating to people who have opted out, and

    • Regularly update data to remove people who have opted out.

  • Pinterest コミュニティのデータおよびプライバシーを尊重する。 
    Learn more

    You may not:

    • Use data you get from a third party to buy ads or perform marketing off Pinterest
    • Use data from a Pinterest service for any purpose other than to understand your Pinterest campaigns on an anonymous basis
    • Use or share data from a Pinterest service with a third party, including another advertising service
    • Join data from a Pinterest service with personally identifiable information or device-level information (like a cookie or device identifier)
世界最高のエクスペリエンスを提供する
Pinterest では、最初から最後まで良質の広告エクスペリエンスを提供することに取り組んでいます。これには、貴社の広告がリンクする URL も対象となります。
  • 正しい移動先 URL を使用する。 
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    Make sure the URL Pinners land on is consistent with the destination URL you chose for your ad. You can't cloak your URLs or change them during clickthrough.

  • ランディングページがハードウォールや登録ウォールにリダイレクトされる場合は、その旨を明記する。 
    Learn more

    If you require people to take an action (like signing up) before they can see certain content, your ad should make that clear. Also, your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

  • 低品質のランディングページにユーザーをリダイレクトしない。 
    Learn more

    Your landing pages should build trust in the quality and substance of your ads. Your landing page can't trick Pinners into visiting another page, have 3 or more ads in the first frame of the page, and/or start automatic downloads on a Pinner's device. If your landing page has a download link, that's okay—the download just can't start automatically.

  • Don't use off-domain redirect links 
    Learn more

    At this time, we don't allow off-domain redirects to be used with Pinterest ads. You may use affiliate links in Pins as long as you don't distribute spam, or engage in other spam-like behavior which disrupts the Pinner experience. We only support some third party measurement at this time.

ピナーの安全を最優先する
貴社には、Pinterest でプロモートするコンテンツ、および Pinterest の広告で提供するプロダクトとサービスの安全性と信頼性に対する責任があります。注意事項:法律、プロダクトおよび信用度の理由により、Pinterest では他社のプラットフォームでは許可されている特定の広告カテゴリを禁止しています。
 
Pinterest では、以下のプロダクトおよびサービスの広告を禁止しています。
  • アダルト関連のプロダクトおよびサービス 
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    You can't promote sex toys, videos, publications, live shows, sexual enhancement products, or services that provide casual sex, international match-making or escorts.

  • 虚偽の文書 
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    You can't promote fake IDs, passports or other official documents.
  • ヘルスケア 
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    We don't allow any ads for medical devices or prescription healthcare items.
    We do allow ads for non-prescription family planning and contraception as long as the focus isn't improving sexual performance or pleasure.
  • 違法行為 
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    You can't promote anything that facilitates or promotes illegal activity.
  • 不法薬物および薬物関連の道具 
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    Your ads can't promote the sale or use of illegal or recreational drugs, including products to cheat drug tests and drug paraphernalia.
  • 模造品または偽造品 
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    You can't promote knockoffs, brand-name replicas or goods wrongfully advertised as authentic brand-name.
  • バッドウェアおよびハッキング 
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    We don't allow anything that links to software that results in a misleading user experience. We also don't allow products that promote instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites.
  • ヌードまたは性的に挑発的なコンテンツ 
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    Promoted content shows up in places that it normally wouldn't so we have to be a bit more conservative with nudity. We'll reject anything with nudity—artistic or not—as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certain body parts (genitals, pubic hair, male or female butt and female breasts.)

    You can advertise modeled clothing such as bathing suits and lingerie, as long as the pose and product aren't adult-themed or overtly sexual.

  • オンラインギャンブルおよび宝くじ、またはマインドスポーツ 
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    You can't promote gambling game applications or gambling websites. We also don't accept ads for fantasy sports or other online prize-based games that require payment for entry.
    Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are okay.
  • オンライン薬局、処方薬剤およびサプリメント 
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    We don't allow anything that promotes online pharmacies, the sale of prescription drugs, clinical trial recruitment, or the sale of supplements we consider unsafe or questionable, like anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, and prescription medications for pets.
     
    Over-the-counter drugs and medicines that don't require a prescription are okay. Online contact lens and eyeglass providers are okay. 
  • Pinterest のインセンティブ 
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    We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.
  • 絶滅危惧種を使用したプロダクト 
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    You can't promote products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. You also can't promote medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund. 
  • たばこ 
    Learn more
    You can't promote tobacco products like cigarettes, e-cigarettes and chewing tobacco, or paraphernalia like pipes, pipe cleaners or rolling papers.
  • 許容範囲外の労働慣行 
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    We don't allow anything that promotes products, services or business models that we consider unacceptable. This includes models like penny or bidding fee auctions, payday loans, and plaintiff recruitment services. We also don't allow business models that don't clearly explain their billing policy or value proposition, or use deceptive tactics to charge customers.
  • 武器および爆発物 
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    You can't promote firearms, ammunition, firearm accessories (like high-capacity loaders and scopes) or other weapons, like knives or bows intended for violent use. We also don't allow fireworks, explosives, instructions on how to make weapons or fireworks, or any other instructions on how to harm or kill people.
  • 減量関連のプロダクトおよびサービス 
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    You can't promote weight loss pills, supplements or fat burners. For now, we also reject ads that focus on weight loss or fat loss. We're okay with ads that promote healthy eating and fitness if they don't focus on weight or fat loss, or make unrealistic claims encouraging unhealthy weight loss goals.
 
Pinterest では、以下のプロダクトおよびサービスの広告に制限を設けています。
  • お酒 
    Learn more
    You can promote alcohol branding ads on Pinterest as long as your ads don't lead to the online sale of alcohol. Ad landing pages that allow users to add beer, wine, spirits, liqueurs or alcohol club memberships to a cart for purchase will be disapproved.
     
    Alcohol branding ads on Pinterest:
    • Can't be Product Rich Pins
    • Can't target minors, or depict minors consuming alcoholic beverages
    • Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
    • Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
    • Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
    • Can't emphasize high alcoholic content as a positive quality

    ​In all cases, you're responsible for complying with applicable local laws and regulatory guidelines, including age gating where necessary.

    Promoting ads about the following products or services are always okay, and won't be considered alcohol branding advertising:

    • Accessories like wine glasses, beer steins and flasks
    • Homebrewing kits
    • Recipes for drinks or food containing alcohol
    • Recipes that suggest paired alcoholic beverages
    • Events that may involve but don't solely revolve around alcohol consumption, like happy hours, winery tours and homebrewing classes
    • Events sponsored by alcohol brands, where the event isn't focused on alcohol
    • News and information about alcohol products
  • コンテストおよび懸賞
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    If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please:
     
    • Don't require participants to save a specific image
    • Don't allow more than one entry per participant
    • Don't suggest that Pinterest sponsors or endorses you or the promotions
    • Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event

    See further explanations for these guidelines in our acceptable use policy.

  • 政治運動
    Learn more

    You can only promote political campaigning ads if you're a US federal or state political candidate running for public office, a political party, or a political committee that is advocating for the election or defeat of a US federal or state candidate for public office.

    We don't allow negative campaigning ads that attack a political opponent, including their personality, record or opinion. Political campaigning ads that promote hate speech will also be disapproved.

    All political candidates and political committees must comply with the Federal Election Commission's rules.

 
Pinterest では、Pinterest とユーザーとの関係性に悪影響を及ぼす、または Pinterest の理念と異なるいかなる広告も拒否、承認または削除する権限を有しています。また、Pinterest はピナーから多数の否定的なご意見・ご感想を受けた広告または広告カテゴリを削除する権限も有しています。Pinterest はこれらの規約をいつでも変更できるものとします。
 
お困りですか?広告が承認されなかった場合の対処法についてはこちらをご覧ください。