Nous pensons que l'amélioration de contenus devrait apporter aux utilisateurs une meilleure expérience sur Pinterest. La publicité peut jouer un rôle important chez certaines personnes en les inspirant et en leur permettant de réaliser leurs rêves, c'est pour cela que les annonces doivent faire partie du meilleur de Pinterest — jolies, percutantes et intéressantes. Pour en être certain, nous avons mis en place des principes et des règles publicitaires.
 
Principes 
Nous avons des normes exigeantes concernant les annonces. Ces principes devraient vous guider sur le contenu et la manière de formuler vos annonces sur Pinterest.
  • Soyez authentique. Favoriser un contenu qui montre qui vous êtes vraiment et ce que vous proposez.
  • Choisir des épingles qui vous rendent fiers. Vos annonces devraient être parmi les meilleurs contenus de Pinterest.
  • Ne pas faire la promotion de spams ou d'autres messages indésirables.Les utilisateurs devraient être à l'abri de ce genre de pratiques sur Pinterest.
  • Respecter les lois et règlements en vigueur. N'enfreignez pas la loi.
​For tips on making great ads, check out our creative best practices.
 
Les spécificités
Vous êtes responsable de la bonne utilisation de nos services d'annonces ainsi que la création d'annonces conformes aux lois, aux règlements et aux codes de la compagnie. Vous devez également suivre notre politique d'utilisation, nos termes, et les normes publicitaires. Ces règles sont applicables à tout le contenu , y compris l'image utilisée, la description et la destination, et les caractéristiques de ciblage.
 
Soyez authentique et honnête
L'authenticité signifie être sincère et honnête à propos du produit ou du service dont vous faites la promotion. Cela signifie aussi jouer la transparence avec les membres Pinterest lorsqu'ils interagissent avec votre annonce, votre site et vos produits ou services.
  • Refléter fidèlement votre produit, service ou marque
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    Vos annonces doivent refléter ce que vous êtes et ce que vous proposez. Les annonces bait and switch (annonces trompeuses qui promettent une chose, mais conduisent à une autre) procurent aux membres Pinterest une très mauvaise expérience, alors veillez à ce que les images, descriptions et pages de renvoi proposées soient cohérentes.

  • Ne pas faire d'allégations trompeuses ou exagérées 
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    Please don't make false promises about your products and services in your ads.

  • Divulguer vos pratiques de facturation 
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    If you charge users on a recurring basis, be transparent and use your ad's description to disclose the terms of payment.

  • S'en tenir à un seul annonceur par compte, et être clair sur le publicitaire 
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    We want Pinners to know who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.

  • Soyez honnête au sujet de votre lien avec Pinterest 
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    Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.

  • Respecter les droits d'autrui
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    Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Être attentif à votre article
Pour obtenir de jolies annonces, percutantes et intéressantes, nous établissons des normes élevées pour la qualité éditoriale du contenu promu. 
 
Nous ne permettons pas :
  • Images avec un faux sentiment d'urgence 
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    L'image de votre annonce ne peut pas contenir d'appels à l'action qui créent un faux sentiment d'urgence ou encouragent à une action immédiate. Cela signifie que vous ne pouvez pas inclure des termes tels que "Cliquez", "Acheter maintenant",  "Vite !". "Visitez notre site Web !" ou "Appelez maintenant". Les vidéos et la description de votre annonce peuvent contenir ces phrases.

    Calls to action that don't necessarily require immediate action are okay. For example, we'll allow things like "Fall in love with," "Spruce up," or "Get the look."

  • Images or videos with confusing design elements 
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    Your ad's image or video must be correctly oriented (not upside down or sideways) and can't include fake clickable elements or trick-to-click language (like "Click here" or "Download"). That means no simulated menus, search boxes, buttons, messages or alerts.

  • Descriptions with more than one hashtag
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    Stick to one hashtag in your ad description. Hashtags don't work on Pinterest like they do on other platforms—they don't help you track what's trending and they can confuse Pinners. If you do include a hashtag, try using your business name or tagline.

  • Images, videos or descriptions with shocking content or profanity 
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    Your ads shouldn't include anything that's sensational, aggressive, offensive, disrespectful, threatening or excessively violent, regardless of the message attached to the image.

    Don't include profanity (censored or not), or cautionary language that creates a false sense of urgency (like "warning" and "attention"). 

    We also don't allow clickbait ads, including anything that's sensationalist, hyperbolic, or alarmist, or that plays on people's fears or self-esteem.

  • Images, videos or descriptions with improper grammar or lots of capitalization and symbols
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    Excessive capitalization and incorrect punctuation (like using several exclamation points in a row) are hard on the eyes. Use proper grammar, spelling, capitalization and punctuation in your ads.

Be respectful with your targeting
Make sure your targeting is relevant. It's never okay to target people in a way that implies you're aware of sensitive info about them.
  • Cibler le bon public 
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    Your ads should be relevant and show up for the right people. Please don't pick irrelevant criteria when deciding how to target your ad.

    Examples

    An ad about shoes that targets "high heels," "sneakers" and "spring fashion" is okay.

    An ad about shoes that targets "recipe," "Christmas decorations" or "wedding dresses" isn't okay

  • Ne pas cibler des catégories sensibles 
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    Targeting certain audiences can be inappropriate and even offensive. You can't target any audience based on:

    • Health or medical condition
    • Racial or ethnic origin
    • Negative financial status or condition
    • Religious or philosophical affiliation or beliefs
    • Sexual behavior or orientation
    • Alleged or actual commission of a crime
    • Trade union membership
Be careful with data usage
When using data to advertise on Pinterest, make sure to be transparent with users and respect their privacy.
  • Follow all audience targeting and conversion tracking rules 
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    If you use Pinterest technology that stores and accesses cookies or other information on an end user's device, you must clearly disclose and obtain end user consent for that activity where required by law.

    You must not provide Pinterest with information that relates to sensitive categories like medical condition or ethnic origin, or that is collected from a child-directed website or app or from anyone who is under 13.

    On any site or application where you collect data used with a Pinterest service, you must obtain legally-required consent from each end user regarding that data collection, sharing, and use, and provide clear and prominent notice as described below:

    Suivi de conversion

    If you use a Pinterest tag or other technology to provide Pinterest with data for conversion tracking, you must notify your site or app visitors that their information will be shared with third parties to measure advertising effectiveness.

    Audience targeting

    If you provide Pinterest with data that you will use on Pinterest for audience targeting, you must ensure clear and prominent notice is given to everyone the data is collected from letting them know that their information will be shared with third parties for targeted advertising.

    If you will use of any of that data for online behavioral advertising, for example if you’ll use data from a Pinterest tag for visitor retargeting or from an Audience Onboarder, you must also:

    • Ensure they’re given instructions on how to opt out of the use of their information for targeting advertising. For Pinterest visitor retargeting, you must notify users they can opt out through their browser's Do Not Track feature or their Pinterest personalization settings

    • Not send Pinterest information relating to people who have opted out, and

    • Regularly update data to remove people who have opted out.

  • Respecter les données et la vie privée de notre communauté 
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    You may not:

    • Use data you get from a third party to buy ads or perform marketing off Pinterest
    • Use data from a Pinterest service for any purpose other than to understand your Pinterest campaigns on an anonymous basis
    • Use or share data from a Pinterest service with a third party, including another advertising service
    • Join data from a Pinterest service with personally identifiable information or device-level information (like a cookie or device identifier)
Offrir une expérience de classe mondiale
Nous prenons soin de l'expérience publicitaire du début jusqu'à la fin — même à l'URL liée à vos annonces.
  • Utiliser un lien URL précis 
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    Make sure the URL Pinners land on is consistent with the destination URL you chose for your ad. You can't cloak your URLs or change them during clickthrough.

  • Préciser si votre page de renvoi aboutie sur un hardwall ou une page de création de compte 
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    If you require people to take an action (like signing up) before they can see certain content, your ad should make that clear. Also, your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

  • Ne pas envoyer à la communauté des pages de renvoi de qualité médiocre 
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    Your landing pages should build trust in the quality and substance of your ads. Your landing page can't trick Pinners into visiting another page, have 3 or more ads in the first frame of the page, and/or start automatic downloads on a Pinner's device. If your landing page has a download link, that's okay—the download just can't start automatically.

  • Don't use off-domain redirect links 
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    At this time, we don't allow off-domain redirects to be used with Pinterest ads. You may use affiliate links in Pins as long as you don't distribute spam, or engage in other spam-like behavior which disrupts the Pinner experience. We only support some third party measurement at this time.

Pensez avant tout à la sécurité des utilisateurs
Vous êtes responsable du contenu que vous promouvez sur Pinterest, ainsi que la sécurité et la fiabilité des produits et services que vous offrez dans les annonces Pinterest. Information préventive : pour des raisons juridiques, de réputation et pour les produits, nous n'acceptons pas certaines catégories d'annonces que d'autres plates-formes autorisent.
 
Nous n'acceptons pas d'annonces pour ces produits et services :
  • Produits pour adultes et services 
    Learn more

    You can't promote sex toys, videos, publications, live shows, sexual enhancement products, or services that provide casual sex, international match-making or escorts.

  • Documents falsifiés 
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    You can't promote fake IDs, passports or other official documents.
  • Soins de santé 
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    We don't allow any ads for medical devices or prescription healthcare items.
    We do allow ads for non-prescription family planning and contraception as long as the focus isn't improving sexual performance or pleasure.
  • Activité illégale 
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    You can't promote anything that facilitates or promotes illegal activity.
  • Drogues illégales et attirails ou accessoires destinés à l'utilisation de drogues illicites 
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    Your ads can't promote the sale or use of illegal or recreational drugs, including products to cheat drug tests and drug paraphernalia.
  • Imitation et produits de contrefaçon 
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    You can't promote knockoffs, brand-name replicas or goods wrongfully advertised as authentic brand-name.
  • Badware et piratage 
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    We don't allow anything that links to software that results in a misleading user experience. We also don't allow products that promote instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites.
  • Nudité ou contenu sexuellement suggestif 
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    Promoted content shows up in places that it normally wouldn't so we have to be a bit more conservative with nudity. We'll reject anything with nudity—artistic or not—as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certain body parts (genitals, pubic hair, male or female butt and female breasts.)

    You can advertise modeled clothing such as bathing suits and lingerie, as long as the pose and product aren't adult-themed or overtly sexual.

  • Jeux et loteries en ligne, ou jeux d'adresse 
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    You can't promote gambling game applications or gambling websites. We also don't accept ads for fantasy sports or other online prize-based games that require payment for entry.
    Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are okay.
  • Les pharmacies en ligne, les médicaments sur ordonnance et les compléments alimentaires 
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    We don't allow anything that promotes online pharmacies, the sale of prescription drugs, clinical trial recruitment, or the sale of supplements we consider unsafe or questionable, like anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, and prescription medications for pets.
     
    Over-the-counter drugs and medicines that don't require a prescription are okay. Online contact lens and eyeglass providers are okay. 
  • Incitations Pinterest 
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    We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.
  • Produits provenant d'espèces en voie de disparition ou menacées 
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    You can't promote products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. You also can't promote medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund. 
  • Tabac 
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    You can't promote tobacco products like cigarettes, e-cigarettes and chewing tobacco, or paraphernalia like pipes, pipe cleaners or rolling papers.
  • Pratiques commerciales inacceptables 
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    We don't allow anything that promotes products, services or business models that we consider unacceptable. This includes models like penny or bidding fee auctions, payday loans, and plaintiff recruitment services. We also don't allow business models that don't clearly explain their billing policy or value proposition, or use deceptive tactics to charge customers.
  • Armes et explosifs 
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    You can't promote firearms, ammunition, firearm accessories (like high-capacity loaders and scopes) or other weapons, like knives or bows intended for violent use. We also don't allow fireworks, explosives, instructions on how to make weapons or fireworks, or any other instructions on how to harm or kill people.
  • Produits et services pour favoriser la perte de poids 
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    You can't promote weight loss pills, supplements or fat burners. For now, we also reject ads that focus on weight loss or fat loss. We're okay with ads that promote healthy eating and fitness if they don't focus on weight or fat loss, or make unrealistic claims encouraging unhealthy weight loss goals.
 
Nous avons des restrictions sur les annonces pour ces produits et services :
  • Alcool 
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    You can promote alcohol branding ads on Pinterest as long as your ads don't lead to the online sale of alcohol. Ad landing pages that allow users to add beer, wine, spirits, liqueurs or alcohol club memberships to a cart for purchase will be disapproved.
     
    Alcohol branding ads on Pinterest:
    • Can't be Product Rich Pins
    • Can't target minors, or depict minors consuming alcoholic beverages
    • Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
    • Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
    • Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
    • Can't emphasize high alcoholic content as a positive quality

    ​In all cases, you're responsible for complying with applicable local laws and regulatory guidelines, including age gating where necessary.

    Promoting ads about the following products or services are always okay, and won't be considered alcohol branding advertising:

    • Accessories like wine glasses, beer steins and flasks
    • Homebrewing kits
    • Recipes for drinks or food containing alcohol
    • Recipes that suggest paired alcoholic beverages
    • Events that may involve but don't solely revolve around alcohol consumption, like happy hours, winery tours and homebrewing classes
    • Events sponsored by alcohol brands, where the event isn't focused on alcohol
    • News and information about alcohol products
  • Concours et tirages au sort
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    If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please:
     
    • Don't require participants to save a specific image
    • Don't allow more than one entry per participant
    • Don't suggest that Pinterest sponsors or endorses you or the promotions
    • Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event

    See further explanations for these guidelines in our acceptable use policy.

  • Campagne politique
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    You can only promote political campaigning ads if you're a US federal or state political candidate running for public office, a political party, or a political committee that is advocating for the election or defeat of a US federal or state candidate for public office.

    We don't allow negative campaigning ads that attack a political opponent, including their personality, record or opinion. Political campaigning ads that promote hate speech will also be disapproved.

    All political candidates and political committees must comply with the Federal Election Commission's rules.

 
Nous nous réservons le droit de rejeter, d'approuver ou de supprimer toute annonce qui affecte négativement notre relation avec les membres Pinterest ou va à l'encontre de nos intérêts. Nous pouvons également supprimer des annonces ou des catégories d'annonces qui obtiennent beaucoup de commentaires négatifs de la communauté. Ces règles peuvent changer à tout moment.