Creemos que el contenido promocionado mejorará la experiencia de Pinterest para todo el mundo. La publicidad puede tener un papel muy importante a la hora de ayudar a la gente a inspirarse y hacer realidad sus planes de futuro, motivo por el que queremos que los anuncios sean de lo mejor que veas en Pinterest: bonitos, prácticos e interesantes. Para cerciorarnos de ello, hemos redactado estos principios y reglas de publicidad.
 
Principios 
Tenemos grandes expectativas en cuanto a los anuncios. Estos principios deberían guiar tu contenido y comportamiento cuando añadas anuncios en Pinterest.
  • Sé auténtico. Promociona contenido que exprese quién eres en realidad y lo que ofreces.
  • Promociona Pines de los que te sientas orgulloso. Tus anuncios deberían ser de lo mejor que la gente vea en Pinterest.
  • No promociones spam u otras cosas molestas. La gente debería estar a salvo de eso en Pinterest.
  • Asegúrate de cumplir las leyes y normativas aplicables. Que todo sea legal.
​For tips on making great ads, check out our creative best practices.
 
Detalles
Eres responsable de asegurarte de que el uso que haces de nuestros servicios publicitarios y tus anuncios cumplan las leyes, normativas y códigos del sector relevantes. También debes cumplir nuestra política de uso aceptable, nuestros téminos y estas normas publicitarias. Estas reglas se aplican a todas las partes del contenido promocionado, incluidos la imagen, la descripción y el destino, y a funciones como la orientación. 
 
Sé auténtico y honesto
La autenticidad implica ser honesto y leal sobre el producto o servicio que estás promocionando. También supone ser transparente con las personas sobre lo que deben esperar cuando interactúan con tu anuncio, tu sitio y tus productos o servicios.
  • Refleja tu producto, servicio o marca de forma precisa
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    Tus anuncios deben reflejar quién eres y qué promocionas. Los anuncios engañosos (anuncios que prometen una cosa pero resultan ser otra) generan una mala experiencia para los usuarios. Para evitar esto, asegúrate de que las imágenes, descripciones y páginas de destino sean precisas.

  • No hagas afirmaciones falsas o exageradas 
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    Please don't make false promises about your products and services in your ads.

  • Revela tus prácticas de facturación 
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    If you charge users on a recurring basis, be transparent and use your ad's description to disclose the terms of payment.

  • Asegúrate de que solo haya un anunciante por cuenta y sé claro sobre quién es el anunciante 
    Learn more

    We want Pinners to know who's promoting content. You can't manage more than one advertiser through a single account or change the advertiser on an account. You also can't create boards for someone else (for example, if you're an agency) and promote stuff from those boards. Instead, you can help someone else promote ads from their own account.

  • Sé sincero sobre tu relación con Pinterest 
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    Your ads should stick to our brand guidelines and shouldn't suggest that Pinterest is sponsoring your promotion or is formally affiliated with it. Basically, your design should look like it came from your business, not from Pinterest. You can use the word "Pinterest," but not our wordmark.

  • Respeta los derechos de los demás
    Learn more

    Your ads can't infringe upon or violate the rights of any third party, including copyright, trademark or privacy rights.

Sé considerado con el contenido
Para que los anuncios sean bonitos, prácticos e interesantes, tenemos grandes expectativas en cuanto a la calidad editorial del contenido promocionado. 
 
No permitimos:
  • Imágenes con una falsa sensación de urgencia 
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    La imagen de tu anuncio no puede incluir llamadas a la acción que puedan crear una falsa sensación de urgencia o alentar la acción inmediata. Esto significa que no puedes incluir frases como "Haz clic," "Compra ya," "¡Rápido! ¡Visita nuestro sitio Web!" o "Llama ahora." Los vídeos y la descripción de tu anuncio pueden incluir estas frases.

    Calls to action that don't necessarily require immediate action are okay. For example, we'll allow things like "Fall in love with," "Spruce up," or "Get the look."

  • Images or videos with confusing design elements 
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    Your ad's image or video must be correctly oriented (not upside down or sideways) and can't include fake clickable elements or trick-to-click language (like "Click here" or "Download"). That means no simulated menus, search boxes, buttons, messages or alerts.

  • Descriptions with more than one hashtag
    Learn more

    Stick to one hashtag in your ad description. Hashtags don't work on Pinterest like they do on other platforms—they don't help you track what's trending and they can confuse Pinners. If you do include a hashtag, try using your business name or tagline.

  • Images, videos or descriptions with shocking content or profanity 
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    Your ads shouldn't include anything that's sensational, aggressive, offensive, disrespectful, threatening or excessively violent, regardless of the message attached to the image.

    Don't include profanity (censored or not), or cautionary language that creates a false sense of urgency (like "warning" and "attention"). 

    We also don't allow clickbait ads, including anything that's sensationalist, hyperbolic, or alarmist, or that plays on people's fears or self-esteem.

  • Images, videos or descriptions with improper grammar or lots of capitalization and symbols
    Learn more

    Excessive capitalization and incorrect punctuation (like using several exclamation points in a row) are hard on the eyes. Use proper grammar, spelling, capitalization and punctuation in your ads.

Be respectful with your targeting
Make sure your targeting is relevant. It's never okay to target people in a way that implies you're aware of sensitive info about them.
  • Dirígete al público adecuado 
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    Your ads should be relevant and show up for the right people. Please don't pick irrelevant criteria when deciding how to target your ad.

    Examples

    An ad about shoes that targets "high heels," "sneakers" and "spring fashion" is okay.

    An ad about shoes that targets "recipe," "Christmas decorations" or "wedding dresses" isn't okay

  • No te enfoques en categorías sensibles 
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    Targeting certain audiences can be inappropriate and even offensive. You can't target any audience based on:

    • Health or medical condition
    • Racial or ethnic origin
    • Negative financial status or condition
    • Religious or philosophical affiliation or beliefs
    • Sexual behavior or orientation
    • Alleged or actual commission of a crime
    • Trade union membership
Be careful with data usage
When using data to advertise on Pinterest, make sure to be transparent with users and respect their privacy.
  • Follow all audience targeting and conversion tracking rules 
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    If you use Pinterest technology that stores and accesses cookies or other information on an end user's device, you must clearly disclose and obtain end user consent for that activity where required by law.

    You must not provide Pinterest with information that relates to sensitive categories like medical condition or ethnic origin, or that is collected from a child-directed website or app or from anyone who is under 13.

    On any site or application where you collect data used with a Pinterest service, you must obtain legally-required consent from each end user regarding that data collection, sharing, and use, and provide clear and prominent notice as described below:

    Seguimiento de conversiones

    If you use a Pinterest tag or other technology to provide Pinterest with data for conversion tracking, you must notify your site or app visitors that their information will be shared with third parties to measure advertising effectiveness.

    Audience targeting

    If you provide Pinterest with data that you will use on Pinterest for audience targeting, you must ensure clear and prominent notice is given to everyone the data is collected from letting them know that their information will be shared with third parties for targeted advertising.

    If you will use of any of that data for online behavioral advertising, for example if you’ll use data from a Pinterest tag for visitor retargeting or from an Audience Onboarder, you must also:

    • Ensure they’re given instructions on how to opt out of the use of their information for targeting advertising. For Pinterest visitor retargeting, you must notify users they can opt out through their browser's Do Not Track feature or their Pinterest personalization settings

    • Not send Pinterest information relating to people who have opted out, and

    • Regularly update data to remove people who have opted out.

  • Respeta los datos y la privacidad de nuestra comunidad 
    Learn more

    You may not:

    • Use data you get from a third party to buy ads or perform marketing off Pinterest
    • Use data from a Pinterest service for any purpose other than to understand your Pinterest campaigns on an anonymous basis
    • Use or share data from a Pinterest service with a third party, including another advertising service
    • Join data from a Pinterest service with personally identifiable information or device-level information (like a cookie or device identifier)
Ofrece una experiencia de clase superior
Nos importa la experiencia publicitaria de principio a fin, incluso la URL a la que enlaza el anuncio.
  • Utiliza una URL de destino exacta 
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    Make sure the URL Pinners land on is consistent with the destination URL you chose for your ad. You can't cloak your URLs or change them during clickthrough.

  • Sé claro si tu página de destino lleva a una página de registro o similar 
    Learn more

    If you require people to take an action (like signing up) before they can see certain content, your ad should make that clear. Also, your ads can't suggest or imply that a product is available on your landing page if you don't actually offer that product.

  • No envíes a las personas a páginas de destino de baja calidad 
    Learn more

    Your landing pages should build trust in the quality and substance of your ads. Your landing page can't trick Pinners into visiting another page, have 3 or more ads in the first frame of the page, and/or start automatic downloads on a Pinner's device. If your landing page has a download link, that's okay—the download just can't start automatically.

  • Don't use off-domain redirect links 
    Learn more

    At this time, we don't allow off-domain redirects to be used with Pinterest ads. You may use affiliate links in Pins as long as you don't distribute spam, or engage in other spam-like behavior which disrupts the Pinner experience. We only support some third party measurement at this time.

La seguridad de los usuarios es lo primero
Eres responsable del contenido que promocionas en Pinterest, así como de la seguridad e integridad de los productos y servicios que ofreces en los anuncios de Pinterest. Aviso: por motivos legales, de producto y reputación, no permitimos ciertas categorías de anuncios que otras plataformas sí permiten.
 
No permitimos anuncios de estos productos y servicios:
  • Productos y servicios para adultos 
    Learn more

    You can't promote sex toys, videos, publications, live shows, sexual enhancement products, or services that provide casual sex, international match-making or escorts.

  • Documentos falsos 
    Learn more
    You can't promote fake IDs, passports or other official documents.
  • Sanidad 
    Learn more
    We don't allow any ads for medical devices or prescription healthcare items.
    We do allow ads for non-prescription family planning and contraception as long as the focus isn't improving sexual performance or pleasure.
  • Actividades ilegales 
    Learn more
    You can't promote anything that facilitates or promotes illegal activity.
  • Drogas ilícitas y artículos relacionados 
    Learn more
    Your ads can't promote the sale or use of illegal or recreational drugs, including products to cheat drug tests and drug paraphernalia.
  • Artículos de imitación o falsos 
    Learn more
    You can't promote knockoffs, brand-name replicas or goods wrongfully advertised as authentic brand-name.
  • Software maligno y hacking 
    Learn more
    We don't allow anything that links to software that results in a misleading user experience. We also don't allow products that promote instructions for or equipment to illegally access or tamper with software, servers, cell phones or websites.
  • Desnudos o contenido sexual sugerente 
    Learn more

    Promoted content shows up in places that it normally wouldn't so we have to be a bit more conservative with nudity. We'll reject anything with nudity—artistic or not—as well as some images that aren't actual nudity. For example, we don't allow implied nudity (such as blurred out images and illustrations), implied sexual activity (clothed or unclothed), or any focus on certain body parts (genitals, pubic hair, male or female butt and female breasts.)

    You can advertise modeled clothing such as bathing suits and lingerie, as long as the pose and product aren't adult-themed or overtly sexual.

  • Juegos de apuestas y loterías en línea, o juegos de habilidad 
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    You can't promote gambling game applications or gambling websites. We also don't accept ads for fantasy sports or other online prize-based games that require payment for entry.
    Ads for brick and mortar casinos that don't lead to online gambling, lotteries or games of skill are okay.
  • Farmacias, fármacos con receta y suplementos en línea 
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    We don't allow anything that promotes online pharmacies, the sale of prescription drugs, clinical trial recruitment, or the sale of supplements we consider unsafe or questionable, like anabolic steroids, chitosan, comfrey, dehydroepiandrosterone, ephedra, human growth hormones, and prescription medications for pets.
     
    Over-the-counter drugs and medicines that don't require a prescription are okay. Online contact lens and eyeglass providers are okay. 
  • Incentivos de Pinterest 
    Learn more
    We don't allow anything that directs people to click on Pinterest buttons to get money, prizes or deals.
  • Artículos de especies en peligro de extinción 
    Learn more
    You can't promote products made from tortoise shell, ivory, coral, crocodile skin, tiger, polar bear or sea otter fur, and other endangered wildlife. You also can't promote medicinal products made from rhinos, tigers or Asiatic black bears. For a full list of prohibited wildlife products, please visit our partner, the World Wildlife Fund. 
  • Tabaco 
    Learn more
    You can't promote tobacco products like cigarettes, e-cigarettes and chewing tobacco, or paraphernalia like pipes, pipe cleaners or rolling papers.
  • Prácticas de negocio inaceptables 
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    We don't allow anything that promotes products, services or business models that we consider unacceptable. This includes models like penny or bidding fee auctions, payday loans, and plaintiff recruitment services. We also don't allow business models that don't clearly explain their billing policy or value proposition, or use deceptive tactics to charge customers.
  • Armas y explosivos 
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    You can't promote firearms, ammunition, firearm accessories (like high-capacity loaders and scopes) or other weapons, like knives or bows intended for violent use. We also don't allow fireworks, explosives, instructions on how to make weapons or fireworks, or any other instructions on how to harm or kill people.
  • Servicios y productos para perder peso 
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    You can't promote weight loss pills, supplements or fat burners. For now, we also reject ads that focus on weight loss or fat loss. We're okay with ads that promote healthy eating and fitness if they don't focus on weight or fat loss, or make unrealistic claims encouraging unhealthy weight loss goals.
 
Tenemos restricciones en cuanto a los anuncios sobre estos productos y servicios:
  • Alcohol 
    Learn more
    You can promote alcohol branding ads on Pinterest as long as your ads don't lead to the online sale of alcohol. Ad landing pages that allow users to add beer, wine, spirits, liqueurs or alcohol club memberships to a cart for purchase will be disapproved.
     
    Alcohol branding ads on Pinterest:
    • Can't be Product Rich Pins
    • Can't target minors, or depict minors consuming alcoholic beverages
    • Can't associate the consumption of alcohol to enhanced physical performance, improved social standing or better sexual success
    • Can't imply that drinking excessively is beneficial, or that alcohol has therapeutic qualities either as a stimulant or relaxant
    • Can't depict people under the influence of alcohol, or associate drinking with activities that are risky (such as driving, operating heavy machinery), antisocial or illegal
    • Can't emphasize high alcoholic content as a positive quality

    ​In all cases, you're responsible for complying with applicable local laws and regulatory guidelines, including age gating where necessary.

    Promoting ads about the following products or services are always okay, and won't be considered alcohol branding advertising:

    • Accessories like wine glasses, beer steins and flasks
    • Homebrewing kits
    • Recipes for drinks or food containing alcohol
    • Recipes that suggest paired alcoholic beverages
    • Events that may involve but don't solely revolve around alcohol consumption, like happy hours, winery tours and homebrewing classes
    • Events sponsored by alcohol brands, where the event isn't focused on alcohol
    • News and information about alcohol products
  • Concursos y sorteos
    Learn more
    If you promote a contest or sweepstakes, please encourage authentic behavior, keep Pinterest spam-free and be sure to comply with all relevant laws and regulations. In addition, please:
     
    • Don't require participants to save a specific image
    • Don't allow more than one entry per participant
    • Don't suggest that Pinterest sponsors or endorses you or the promotions
    • Make sure participants use the word "contest" or "sweepstakes" in their descriptions or images when they save Pins for the event

    See further explanations for these guidelines in our acceptable use policy.

  • Campañas políticas
    Learn more

    You can only promote political campaigning ads if you're a US federal or state political candidate running for public office, a political party, or a political committee that is advocating for the election or defeat of a US federal or state candidate for public office.

    We don't allow negative campaigning ads that attack a political opponent, including their personality, record or opinion. Political campaigning ads that promote hate speech will also be disapproved.

    All political candidates and political committees must comply with the Federal Election Commission's rules.

 
Nos reservamos el derecho a rechazar, aprobar y eliminar cualquier anuncio que afecte de forma negativa a nuestra relación con los usuarios de Pinterest o vaya en contra de nuestros intereses. También podemos eliminar los anuncios o categorías de anuncios que reciban contenido negativo de parte de los usuarios. Estas reglas pueden cambiar en cualquier momento.