What information do we collect?
We collect information in a few different ways:
1. When you give it to us or give us permission to obtain it
When you sign up for or use our products, you voluntarily give us certain information. This can include your name, profile photo, Pins, comments, likes, the email address you used to sign up and any other information you provide to us. If you’re using Pinterest on your mobile device, you can also choose to provide us with location data.
You can also give us permission to access your information in other services. For example, you can link your Facebook or Twitter account to Pinterest, which allows us to obtain information from those accounts (such as your friends or contacts). The information we get from those services often depends on your settings or their privacy policies, so please check what those are.
2. We also get technical information when you use our products
These days, whenever you use a website, mobile application or other Internet service, certain information is almost always created and recorded automatically. The same is true when you use our products. Here are some of the types of information we collect:
- Log data. When you use Pinterest, our servers automatically record information (“log data”), including information that your browser sends whenever you visit a website, or your mobile app sends when you’re using it. This log data may include your Internet Protocol address, the address of the web pages you visited that had Pinterest features, browser type and settings, the date and time of your request, how you used Pinterest, and cookie data.
- Device information. In addition to log data, we may also collect information about the device you’re using Pinterest on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers and crash data. Whether we collect some or all of this information often depends on what type of device you’re using and its settings. For example, different types of information are available depending on whether you’re using a Mac or a PC, or an iPhone or Android phone. To learn more about what information your device makes available to us, please also check the policies of your device manufacturer or software provider.
3. Our partners and advertisers may share information with us
Sometimes our partners may let us collect information when you use their services, or may share the information they collect with us. For example:
- Some websites or apps use Pinterest features such as our “Pin It” button. If so, we may collect log data (described above) from those sites or apps.
- Online advertisers typically share information with the websites or apps where they run ads to measure and/or improve those ads. We also receive this information, which may include information such as whether clicks on ads led to purchases or a list of criteria to use in targeting ads. To learn more about the types of information advertisers may share with us, please see our Help Centre.
How do we use the information we collect?
We use the information we collect to provide our products to you and make them better, develop new products, and protect Pinterest and our users. For example, we may log how often people use two different versions of a product, which can help us understand which version is better.We also use the information we collect to offer you customised content, including:
- Suggesting Pins or boards you might like. For example, if you’ve indicated that you’re interested in cooking or have visited recipe websites that have Pinterest features, we may suggest food-related Pins, boards or people that we think you might like.
- Showing you ads you might be interested in.
Learn more about how we use information from outside Pinterest to customise your Pinterest experience.
We also use the information we collect to:
- Send you updates (such as when certain activities, like Repins or comments, happen on Pinterest), newsletters, marketing materials and other information that may be of interest to you. For example, depending on your email notification settings, we may send you weekly updates that include Pins you might like. You can decide to stop getting these updates by updating your account settings (or through other settings we may provide).
- Help your friends and contacts find you on Pinterest. For example, if you sign up using a Facebook account, we may help your Facebook friends find your account on Pinterest when they first sign up for Pinterest. Or, we may allow people to search for your account on Pinterest using your email address.
- Respond to your questions or comments.
The information we collect may be “personally identifiable” (meaning it can be used to specifically identify you as a unique person) or “non-personally identifiable” (meaning it can’t be used to specifically identify you). We use both types of information and combinations of both types as described above. We may use or store information wherever Pinterest does business, including in countries other than your own.
What choices do you have about your information?
Our goal is to give you simple and meaningful choices regarding your information. If you have a Pinterest account, many of the choices you have on Pinterest are built directly into the product or your account settings. For example, you can:
- Access and change information on your profile page at any time, choose whether your profile page is available to search engines, or choose whether others can find your Pinterest account using your email address.
- Link or unlink your Pinterest account from an account on another service (e.g. Facebook or Twitter). For some services (such as Facebook), you can also choose whether or not to publish your activity on Pinterest to that service.
- Create or be added to a secret board. Secret boards are visible to you and other participants in the board, and any participant may choose to make the contents of the board available to anyone else. For example, another participant may invite someone else to the board, make the board available to an app they use to view Pinterest, or even just take an image from the board and email it to their friends. For more information about secret boards, please visit our Help Centre.
- Choose whether Pinterest will be customised for you using information from non-Pinterest websites or apps. If you have a Pinterest account and want to control how your off-Pinterest data is used to tailor your experience, you can visit your account settings and update your “Personalisation” preferences. If you don’t have a Pinterest account, or don’t want us to customise Pinterest for you when you’re signed out, you can opt out here.
- Also, we support the Do Not Track browser setting and you can learn more about how it affects our collection and use of off-Pinterest data.
- Close your account at any time. When you close your account, we’ll deactivate it and remove your Pins and boards from Pinterest. We may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam).
In addition to the examples above, we offer other choices that you can learn more about at our Help Centre.
You may have choices available to you through the device or software you use to access Pinterest. For example:
- The browser you use may provide you with the ability to control cookies or other types of local data storage.
- Your mobile device may provide you with choices regarding how and whether your location or other data is shared with us.
To learn more about these choices, please see the information provided by your device or software provider.
How and when do we share information?
Pinterest is a tool that people use to find their inspirations, make them a reality and inspire others in the process. When you create public boards and Pins, anyone can view them. You can also provide us with profile page information that anyone can view. The other limited instances where we may share your personal information include:
- When we have your consent. This includes sharing information with other services (such as Facebook or Twitter) when you’ve chosen to link your Pinterest account to those services or publish your activity on Pinterest to them. For example, you can choose to publish your Pins to Facebook or Twitter.
- Online advertisers typically use third party companies to audit the delivery and performance of their ads on websites and apps. We also allow these companies to collect this information on Pinterest. To learn more, please see our Help Centre.
- If we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights or property of the public, any person or Pinterest; or to detect, prevent or otherwise address fraud, security or technical issues.
- We may engage in a merger, acquisition, bankruptcy, dissolution, reorganisation or similar transaction or proceeding that involves the transfer of the information described in this Policy.
We may also share aggregated or non-personally identifiable information with our partners, advertisers or others. For example, we may tell an advertiser on Pinterest how many people Repinned something they shared, or the percentage of people who click on a Pin after viewing it.
Our policy on children’s information
Pinterest is not aimed at children under 13. If you learn that your minor child has provided us with personal information without your consent, please contact us.
How do we make changes to this policy?
We may change this policy from time to time and if we do we’ll post any changes on this page. If you continue to use Pinterest after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by law.
Effective: October 19, 2014