Pinterest is a place to find things you love and to be inspired. To make sure people feel safe and comfortable here, we need everyone to agree to and follow these rules.
 
Different people may have different opinions on how we should enforce these rules, so we’ve included example Pins to help show where we draw the line with our policies. However, these things are rarely black and white—for each Pin we have to consider the image itself as well as the surrounding context (such as its description or the website the Pin came from). If there’s a question about whether something’s appropriate for our community, we’ll err on the side of caution and take it down.
 
Please note that the example Pins we show might be disturbing to some people.

Stuff you can’t post

You aren’t allowed to post anything that:
  • Is sexually explicit or pornographic, exploits or presents minors in a sexual way, or promotes adult sexual services
  • Creates a genuine risk of physical injury or property damage, credibly threatens people or public safety, or organises, encourages or celebrates harm 
    (Show explanation) (Hide explanation)
    The short version
     
    We want Pinterest to be a safe place for everyone.
     
    The longer version
     
    We want people to be able to explore their interests without worrying about their safety. So, we don’t allow anything on Pinterest that presents a real risk of harm to people or property. Similarly, we don’t want anyone making credible threats, organising violence or encouraging others to be violent.
     
    The key word here is “credible”. Sometimes people can be mean on the Internet—we’re not saying that’s OK, but we’ll only take down something if it’s a real risk, not just because it’s mean-spirited. People also say things that could be considered threatening if taken literally, but are generally understood to be in jest; we don’t consider most of those things to be credible.
     
    Out of respect for victims, we’ll also take down anything that celebrates harm towards others.
     
    Examples of what we’ll allow
     

    How to report something

     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
     
  • Promotes self-harm, eating disorders or hard drug abuse 
    (Show explanation) (Hide explanation)
    The short version
     
    Pinterest isn’t a place to promote dangerous behaviour.
     
    The longer version
     
    Pinterest is a place to get inspired, and we think promoting dangerous behaviour detracts from that. We don’t allow anything that promotes self-harm, eating disorders or hard drug abuse.
     
    Sometimes people want to share their experiences with these things as a way of helping others who are struggling, and that’s OK. We just don’t want to encourage harmful behaviour.
     
    Examples of what we’ll allow
     

     

    Resources

     
    If you or someone you know is in emotional distress or thinking about suicide, help is available. You can contact the Samaritans on 08457 90 90 90 for confidential counselling or visit www.samaritans.org .
     
    If you’re struggling with an eating disorder, consider getting in touch with the National Centre for Eating Disorders on 0845 838 2040 or visit www.eating-disorders.org.uk .
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
  • Attacks, bullies or harasses non-public people 
    (Show explanation) (Hide explanation)
    The short version
     
    We want Pinterest to be a friendly place for everyone.
     
    The longer version
     
    It’s important that people are able to express themselves here, and we recognise that discussing celebrities or people in the news can sometimes involve critical or even mean-spirited comments. We don’t want to stifle these conversations, so we won’t necessarily take down stuff that attacks people in the public eye. But if this sort of conversation rises to the level of bullying or harassing a private individual, we’ll take it down.
     
    Examples of what we’ll allow
     

     

    Resources
     
    Bullying can cause real damage to victims and witnesses of the abuse, and can even be bad for the bullies themselves. To learn more about bullying prevention, visit www.bullying.co.uk .
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
     
     
  • Includes hate speech 
    (Show explanation) (Hide explanation)
    The short version
     
    We want Pinterest to be a friendly place for everyone.
     
    The longer version
     
    One thing we love about Pinterest is that it’s a positive place. We want to keep that good thing going, so we take down hate speech when we see it. This includes serious attacks on people based on their race, ethnicity, national origin, religion, sex, gender, sexual orientation, age, disability or medical condition. For example, it’s not OK to post malicious comments about a group of people solely based on their nationality, but it’s generally OK to criticise a nation-state.
     
    It’s important to keep in mind that not everything that’s mean or insulting is hate speech. That said, the line between unintentional and serious attacks is sometimes difficult to identify, so we’re likely to err on the side of caution and take something down.
     
    Examples of what we’ll allow
     

     

    Some of this content may be hidden from search results and category feeds.
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
     

     

  • Is gratuitously violent or gory 
    (Show explanation) (Hide explanation)
    The short version
     
    Violent imagery can be used to tell stories or raise awareness, but some of it doesn’t belong on Pinterest.
     
    The longer version
     
    There are lots of people on Pinterest, and certain things that are perfectly acceptable to some people might make others uncomfortable. We allow most violent or gory images that could be considered newsworthy, but we’ll take down ones that are likely to create a bad experience for people who find them accidentally.
     
    We don’t try to define “newsworthy”. Instead, we focus on what our community might feel is too explicit, such as gratuitous or sadistic pictures of violence or its results.
     
    Examples of what we’ll allow
     

     

    Some of this content may be hidden from search results and category feeds.
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.

     

  • Infringes anyone's intellectual property, privacy or other rights 
    (Show explanation) (Hide explanation)
    The short version
     
    Always give credit where credit is due.
     
    The longer version
     
    We want people to be excited when their artwork, writing, products, etc. are on Pinterest. If something infringes on someone’s intellectual property, privacy or other rights, we’ll take it down.
     
    How to report something
     
    If you come across a Pin that seems to break these rules, check out our tools for copyright owners.
  • Is fraudulent or deceptive 
    (Show explanation) (Hide explanation)
    The short version
     
    People should be able to trust what they see on Pinterest.
     
    The longer version
     
    We want people to be able to explore their interests without worrying about scams. So, we’ll take down anything that tries to trick others for financial or personal gain.
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
  • Is someone else's personal information or requests a minor's personal information 
    (Show explanation) (Hide explanation)
    The short version
     
    Please respect other people’s information.
     
    The longer version
     
    To make sure people feel safe and comfortable exploring their interests here, we don’t allow anything that reveals other people’s personally identifiable information. We also don’t tolerate asking minors for their personally identifiable information.
     
    How to report something
     
    If you come across a Pin with a photo of you or your personally identifiable info, you should ask the Pinner to remove it.
     
    If that doesn’t work, you can report it to us. Our team will take a look and let you know if we remove it.
  • Contains any information or content that is illegal 
    (Show explanation) (Hide explanation)
    The short version
     
    We play by the rulebook here.
     
    The longer version
     
    We respect the law. This means we’ll take down or block content that itself is illegal, such as Pins selling prescription drugs.
     
    While Pins about illegal activities aren’t necessarily illegal, providing instructions on how to do those things can be. For example, we’ll take down instructions for making a bomb or evading the police when street racing.
     
    We won’t take down stuff that simply discusses illegal activities from a theoretical, political or personal experience standpoint. For example, we allow a Pin that links to an article about poaching or a blog that talks about someone’s struggle with drug abuse.
     
    Examples of what we’ll allow
     

    Some of this content may be hidden from search results and category feeds.

     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
     

     

Things you can’t do

You also aren’t allowed to:
  • Use Pinterest’s name, logo, trademark or branding without our consent (our brand guidelines tell you how to use these things)
  • Access, tamper with or use non-public areas of Pinterest, our systems or our technical providers' systems
  • Break or circumvent our security measures or otherwise test the vulnerability of our systems or networks
  • Use any method to access, search, scrape, download or change Pinterest or anything on it (software and tools provided by Pinterest or popular browsers are OK)
  • Pin large amounts of unwanted or repetitive stuff, post unsolicited commercial messages in comments, descriptions, etc., or try to artificially boost views, Pins, comments or other metrics
  • Use meta tags, hidden text or metadata with our trademark, logo, URL or product name without our written consent (our “no Pin” code is fine to use)
  • Use Pinterest user information to forge any TCP/IP packet header or any part of the header information in any email or newsgroup posting, or in any way use Pinterest to send altered source-identifying information
  • Try to reverse engineer any of Pinterest’s software
  • Try to interfere with any Pinterest user, host or network, for example by sending a virus, overloading, spamming or mail-bombing
  • Collect or store personally identifiable information from Pinterest or its users without their permission
  • Impersonate or misrepresent your affiliation with any person or entity
  • Do anything that violates applicable laws or regulations
  • Share your password, let anyone access your account or do anything that might put your account at risk
  • Sell your username or otherwise transfer it for compensation
  • Create or show ads that look like or could be confused with Pinterest content (for example, embedding Pinterest actions such as Pin, follow or unfollow in your ads)
  • Directly compensate users for Pinning, following or unfollowing 
    (Show explanation) (Hide explanation)
    The short version
     
    We want people to Pin authentically.
     
    The longer version
     
    People should be able to find things on Pinterest that actually interest and inspire them. We believe that compensating people for doing specific things on Pinterest—like paying them to Pin—can promote unauthentic behaviour.
     
    We don’t allow schemes that buy and sell Pins or pay people per Pin, follow, etc. We know that some popular Pinners have relationships with approved affiliate networks or participate in paid social media campaigns, and that’s still OK, as long as they’re not being compensated for each action on Pinterest.
     
    Examples of what we’ll allow (and what we won’t)
     
    A business can pay someone to help them put together a board that represents their brand. For example, it’s OK for a guest blogger to curate a board for a local shop’s profile. We don’t allow that shop to pay the blogger to Pin products to her own boards.
     
    A person can be given commission by an approved affiliate network. For example, it’s OK for a blogger to get paid when someone purchases a product that blogger has Pinned. However, we don’t allow the blogger to be paid just to Pin.
     
    We wouldn’t allow BuyMorePins.com to pay people—even a very small amount—for each board they follow or for each image they Pin.
     
    How to report something
     
    If you come across a Pin that seems to break these rules, you can report it to us. Our team will take a look and let you know if we remove it.
  • Encourage or help anyone do any of the things on this list

If you run a contest or other type of promotion on Pinterest, please don’t:

  • Suggest that Pinterest sponsors or endorses you or the promotion
  • Require people to Pin from a selection
  • Make people Pin your contest rules
  • Run a sweepstake where each Pin, board, like or follow represents an entry
  • Encourage spammy behaviour such as asking participants to comment
  • Ask Pinners to vote with Pins, boards or likes
  • Require a minimum number of Pins
We may remove anything for any reason, including if we think it goes against any of these rules or our Terms of Service.